Social media in Algeria: the figures and the freelance opportunities

In Algeria, a business's first website is often its Facebook page, and its sales team is often a Messenger inbox. Social media is where customers discover shops, compare prices and order. That creates steady work for freelancers who know how each platform is used. Here is what the numbers say and where the opportunities are.

The figures

According to DataReportal's Digital 2025 report for Algeria, the country had 36.2 million internet users (76.9% of the population) and 25.6 million social media user identities at the start of 2025. The audiences that the platforms report to advertisers give an idea of each one's weight:

• Facebook: 25.6 million
• YouTube: 21.1 million
• TikTok: 21.1 million adults aged 18 and over
• Messenger: 15.8 million
• Instagram: 12.0 million
• Snapchat: 9.1 million
• LinkedIn: 4.8 million registered members

These figures are advertising audiences, not unique people, so they shouldn't be added up. But they show the order: Facebook first, TikTok and YouTube close behind, Instagram strong with a slightly more urban and female audience than other platforms.

What businesses actually need

A regular, professional presence

Many pages post in bursts, then go silent for weeks. Businesses need a monthly plan, designed visuals, captions in the right language (Arabic, French, Darija or a mix, depending on the audience) and someone who answers comments. This is the core of community management.

Ads that bring sales, not just likes

Sponsored posts are common, but often poorly targeted. A freelancer who sets up campaigns by wilaya, age and interests, tests several creatives and reports on cost per message or per order brings real value.

Short videos

TikTok, Reels and Shorts reward video. Restaurants, clothing shops, real estate agencies and training centres need short, well-edited clips with subtitles, every week. Filming on a phone and editing well is enough to start.

Messenger and WhatsApp as a sales channel

With 15.8 million people reachable on Messenger, many sales happen in private messages. Businesses need quick replies, prepared answers to frequent questions, and more and more automated replies and chatbots (see our article on AI).

LinkedIn for business clients

Smaller but more professional, LinkedIn suits companies that sell to other companies: training, consulting, software, recruitment. Few freelancers specialise in it, which leaves room.

How to sell these services

• Package your offer. "12 posts + 8 stories + replies to comments per month" is easier to buy than "community management".
• Show results. Before/after screenshots of a page, reach and messages received, cost per order from a campaign.
• Specialise. Restaurants, beauty, real estate, education: each sector has its codes, and clients prefer someone who knows them.
• Be clear about ad budgets. Your fee and the ad spend paid to the platform are two different things. Write it down from the start.
• Report monthly. A short report with three numbers and three recommendations keeps clients for months.

On Tamam, these services are in the Marketing & Social Media and Video & Audio categories. Clients can order a monthly package or post a project to compare offers.